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Faced with the challenge of luring surgeons to a trade show booth, Devine & Pearson prescribed a little music for client Johnson & Johnson Orthopaedics.
Compiled by the Quincy, Mass.-based agency, a compact disc called The Hip Joints of New Orleans awaited attendees at the 65th annual meeting of the American Academy of Orthopedic Surgeons in New Orleans.
Inside the case of the CD, produced with the help of New Orleans public radio station WWOZ, are listings of “hip joints” that feature jazz music, along with details of the Raynham, Mass.-based
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