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ATLANTA After four years of a campaign urging Nascar driver Dale Jarrett to “race the truck,” UPS will introduce a new series of TV spots during the Daytona 500 this weekend in which Jarrett agrees to drive the client’s distinctive brown truck in a race.
In the ad, which will be presented in 60- and 30-second versions, Jarrett enters a UPS conference at the company’s Atlanta headquarters and announces that he has reconsidered and will race the truck.
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