Jared's Back, Plugging for Subway

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Subway spokes-eater Jared Fogle is back, this time in a bilingual campaign that features two new spots by Euro RSCG MVBMS Partners, New York. The work touts the chain’s commitment to health, taste and salsa—both the sauce and the dance style.

“Jared knows salsa,” says a spot that highlights two of Subway’s new “gourmet” sand wiches: the Red Wine Vinaigrette Club and the Sweet Onion Chicken Teriyaki sub. The chain will introduce three other new sandwiches this month in its “Select” line of subs, said a Subway representative.

The commercial features a Spanish narration and a confident, yet clumsy, salsa-dancing Jared exclaiming “Sabor!” (“Tastes good!”).

The general-market spot shows Jared in a park trying to enjoy the chicken sub while fending off admirers dubious about his diet claims.





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