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BOSTON Bernstein-Rein has been chosen to handle advertising chores on the Crock-Pot, Mr. Coffee and Sunbeam brands following a review, the agency said.
The three brands are owned by Jarden Consumer Solutions in Boca Raton, Fla.
“The agency’s strengths in multiple disciplines lead Jarden Consumer Solutions to award Bernstein-Rein the accounts,” said Mary Ann Knaus, the client’s svp, strategic development and global marketing, in a statement. “Not only were we impressed with their strategic thinking and creative product, but also the recent developments they’ve made in their consumer targeting capabilities.
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