A JAPANESE HIT: Welcome to the World of High-Tech Pet Surrogates

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





While the bursting of Japan’s bubble economy hobbled many high-priced products, other items benefited from the mood swing of that country’s consumer economy. Take the category of ‘high-tech pet surrogates.’ In a recent report on ‘1992 Hit Products in Japan,’ Tokyo-based Dentsu Inc. cited a couple pet surrogates that ‘look and feel like the real thing, offer a similar feeling of companionship and provide a sense of comfort for the modern urbanite.’ One product, the Aqua-World mini-aquarium, has a fake fish whose movements are ‘amazingly life-like.’



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in