January's Best Spots

Ilook at this month’s work and I can’t help but think about baseball. No, not because it’s boring. Because three hits in 10 at bats make you a star in advertising. In most other jobs, three out of 10 makes you “employment challenged.”

I suppose this also speaks to the difficulty of coming up with a great spot and then “Sherpa-ing” it past those who would diminish, compromise, sabotage and ultimately kill your great spot by the death of a thousand cuts—all in the name of “tweaks.”