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NEW YORK A new Internet spot for Sprite from Crispin Porter + Bogusky starring LeBron James challenges consumers to come up with better music for the commercial.
James has been in several Sprite spots before, but this marks his first for the “subLYMONal” campaign, which launched last year with ads that accentuate unusual visual imagery. And the latest execution is no exception.
The clip, circulating on YouTube, Yahoo Video and MSN Video, stars a tuxedo-clad James, forward for the Cleveland Cavaliers, and friends running through a mansion.
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