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Move over, bananas and blueberries. Jamba Juice has signed on natural foods company Oregon Ice Cream and toy developer Think Wow Toys as licensees for its recently launched consumer packaged goods program.
Oregon Ice Cream and Jamba Juice, a 733-store smoothie and snacks chain, will introduce a line of better-for-you frozen novelties. Think Wow Toys, a division of children’s entertainment company WowWee USA, will debut the EZ-2 Make! Jamba Juice Smoothie and Ice Pop Maker, a branded blender that allows kids to whip up frozen beverages at home.
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