Jaguar Selects Small Shop for French Account

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





PARIS – Following a competition against Grey Advertising and Brochard-Engel, Jaguar cars awarded its $650,000 account to Leaute Danet & Associates, a small Paris agency. The luxury car maker had been without an ad agency in France since 1990. A national outdoor campaign for the XJ6 was introduced April 1, marking the first time Jaguar has chosen billboards over upscale magazines. The campaign’s tagline, ‘Osez Jaguar,’ or ‘Dare to take a chance with Jaguar,’ according to agency chairman Francois Leaute, is meant to show that the plush auto ‘at less than $54,000 is more affordable than many people think.’



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in