Jaguar Meets With Agencies on $100 Mil. Account

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NEW YORK At least five agencies have advanced to a round of chemistry and credentials meetings in the review for global creative chores on Jaguar’s $100 million ad account, sources said.

The contenders include WPP Group siblings Young & Rubicam, JWT and Berlin Cameron/Red Cell; Havas’ Euro RSCG; and MDC Partners’ Kirshenbaum Bond + Partners, according to sources.

Y&R in Irvine, Calif., is the incumbent. The other agencies are pitching out of their New York offices.

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