Jaguar Goes Luxe With LX.TV

DETROIT Jaguar will sponsor a nine-week Webisode series on the luxury broadband network lx.tv featuring its 2007 XKR sedan, with the car sharing its tagline with the show’s title, Gorgeous.

The weekly three-minute chapters launch next week and focus on design projects, trends and exhibits on the upscale end, with a target demographic of $100,000-and-up households aged 25-49.

Jaguar has also used a “gorgeous”-themed campaign for its product worldwide since fall 2005.

The sponsorship, costing in the low six figures, sources said, gives Jaguar product integration and Web site banners, as well as 10-second pre-roll from existing commercial footage at the outset of each episode. Longer Jaguar spots, up to three minutes, will also be available to watch on the lx.tv site.

Jaguar is the first auto advertiser on lx.tv, following sponsors that include Absolut Vodka, American Express and Vail Resorts.

“These sponsors want to be in front of our audience and associated with the luxury style but aren’t just doing advertisements,” said Joseph Varet, CEO of lx.tv. Varet said that the network has 200,000 unique visitors.