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Jack Morton Worldwide, an Interpublic Group branding agency , has bought Planet Interactive, a developer of Web sites, CD-ROMs and digital media, for an undisclosed price.
The acquisition — the third in a year for New York-based Jack Morton — is designed to bolster its digital design and production operations on the East Coast, said Josh McCall, president and chief operating officer.
Founded seven years ago by partners Joan DeCollibus, Glenn Johanson and David Willoughby, Boston-based Planet Interactive employs 30 people and counts Lotus, Gillette and the Smithsonian Institution among its clients.
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