Jack Daniel's "Lynchburg"

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This 60-second spot for Jack Daniel’s from Arnold will run in cinemas in the U.K., where, apparently, the scotch-whiskey drinking locals need to be convinced that the brew’s highly exotic, Lynchburg, Tenn., roots are for real. (Actually, the term “whiskey” derives from the Gaelic for “moonshine from Jed Clampett’s still,” but Brits probably wouldn’t believe that, either.) We see barns, hills, gas stations, front porches and even rocking chairs in this slow and amusing tour of the green and pretty town of Lynchburg — population 361.

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