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Jack in the Box thinks consumers will love its new BLT Cheeseburger so much they’ll want to marry it—at least that’s the premise of the quick-service restaurant chain’s regional Super Bowl ad and corresponding campaign.
The 30-second spot opens with a young guy telling his mother that he’s getting married. When she asks who’s the girl, he replies, “It’s not a girl; it’s bacon.” The camera then pans to the man planning the wedding and, inevitably, at the altar with a veil-and-tiara-adorned BLT Cheeseburger.
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