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As Jack in the Box heads into the new year, the fast-food chain looks to deepen its digital connections with customers.
Such is the core task facing new lead digital shop StruckAxiom, which Jack in the Box has hired after a review. Account revenue is estimated at more than $1 million. To win the business, the independent agency outstripped a long list of competitors. In late September, seven shops made strategic presentations to the chain’s marketing executives.
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