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A couple of years back, Jack in the Box offered bendable Jack toys that had the chain’s enduring ad icon in surf, mountain climbing, scuba and luge gear. The chain even got some notable athletes and adventurers to carry the toys as they raced, surfed, climbed or even mushed across the snow. Surfer Jack, for example, was glued to the board of two-time U.S. surfing champion Rob Machado. Another rode with NHRA Funny Car champion John Force (shown here).
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