J. WALTER THOMPSON/DETROIT





Overall Billings Growth: Up 18.6% to $575 million: (grade A-)
Clients Lost: $4 million: (grade B-)
New Clients: $36.5 million including Society Corp., FTD: (grade B-)
Growth From Current Clients: Up 16.5% or $80 million: (grade A)
Creativity: Ford work is solid and consistent, if not always interesting: (grade B)
Management Savvy: Peter Schweitzer has deftly kept JWT in lead as Ford’s number-one resource. Brian Hefferman and Steve Brown provide deep bench. Winning two new big accounts is exceptional in this down market: (grade A)
Teacher’s Comments: JWT should get a lot of credit for Ford’s steady climb.
Overall Grade: B+
Copyright Adweek L.P. (1993)