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Women’s Web Network Offers Testimonials in Friedland/Jacobs Ads
LOS ANGELES–Friedland/Jacobs Communications is expanding its experience in consumer marketing with a TV campaign for new client iVillage.com.
Primarily known as an entertainment shop, the Burbank, Calif., agency won ad duties for the online women’s network earlier this year based on work it had done for other online services, including CBS Marketwatch.com and imall.com.
“We selected Friedland/Jacobs because of the agency’s expertise in marketing online services to consumers,” said Hillary Graves, senior vice president at iVillage, New York.
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