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Big data can inform creativity but is no substitute for the human ingenuity.
To illustrate that point during an Advertising Week panel discussion today, Crispin Porter + Bogusky's Chuck Porter quoted everyone from Disney's Michael Eisner ("In any new medium, a great story is the killer app") and DDB's Bill Bernbach ("The memorable never came from a formula") to Albert Einstein ("Imagination is more important than knowledge").
Of the last quote, Porter said, "This is on the wall of my office.
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