Remember those amusing Super Bowl commercials from a week ago? Sure you do. Remember the brands behind them? Well, not so fast.
A week after Super Bowl 50, we caught up with some New Yorkers and showed them snippets of some of the buzzier ads from the game—and then asked them to name the brands that made them.
Did that $5 million investment pay off with some solid brand recall? Let's just say not every brand manager will be thrilled by the video above.