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A powerful new campaign from It’s On Us—a movement originally launched by the White House under Barack Obama and Joe Biden in September 2014—rolled out today. For those familiar with the campaign’s work, the new spot marks a bold shift from past ads.
“This is one of our most provocative ads, and we really love it,” Rebecca Kaplan, director of It’s On Us, Civic Nation, told Adweek. “It’s talking about language for the first time and how language really matters.
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