It's Official: Havas, Publicis Share Telecom

NEW YORK France Telecom has split its Orange wireless account between Havas and Publicis Groupe agencies after a review, the client has confirmed. Estimated billings are $200 million.

The Publicis team of Fallon in London and Marcel in Paris will handle European consumer advertising, while Havas’ Euro RSCG in Paris and London will be responsible for worldwide business-to-business chores.

Those agencies bested Omnicom Group’s TBWA\Paris, the other finalist in the review, sources said. In a brief statement, the client would only confirm the winners, adding that “six agencies participated in this process.”