It’s Official: Cohoe to OgilvyOne

NEW YORK — As expected, former Dotglu CEO Tina Cohoe has accepted a post with OgilvyOne. The New York-based agency confirmed Tuesday that she will be joining the agency as managing partner, integrated accounts, a new position there.

The move marks Cohoe’s return to Ogilvy, where she spent 15 years as a creative director before joining FCB Direct. As president and CEO at FCB Direct, Cohoe helped grow the shop from $70 million to $350 million in billings during her five-year tenure.

“We’re thrilled to have Tina back at Ogilvy,” Peter DeNunzio, gm of OgilvyOne New York, said in a statement. “[Cohoe] brings a wealth of direct marketing experience across all media, and has been a strong proponent of integrated communications, new media and CRM.

Last week, Cohoe exited Dotglu, the digital and direct-marketing agency of Kirshenbaum Bond & Partners after a year [IQ Daily Briefing, Jan. 18]. Steven Thibodeau, who joined Dotglu as president last March, will assume Cohoe’s responsibilities.