It’s No Margaritaville

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In less than a month, for better or worse, the small town of Granville, N.D., will no longer exist.
After winning a contest sponsored by Sazerac Co., the New Orleans distributor of Dr. McGillicuddy’s Imported Schnapps, the town will officially change its name April 14 to McGillicuddy City.
In payment for changing all signage and references to McGillicuddy, the 250-person community will receive $100,000, which will be used to help build a civic center. The town also will be required to play host to some Sazerac-sponsored guests.
So far, local reactions have been positive, although “there’s probably 10 percent [of the population] who think it’s stupid,” said LaDona Malachowski, president of the town’s economic development commission.
The contest was developed by Sazerac’s in-house agency. Name-changing promotional events are being handled by Peter A. Mayer Advertising of New Orleans.
–Aaron Baar