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“This one’s a headscratcher,” is how Deutsch CEO Donny Deutsch characterized last week’s Ikea news in an internal memo to agency staffers.
After 11 years during which Deutsch es-tablished Ikea as the destination brand for hip yet functional furniture in the U.S. and Canada, the client put its estimated $40-50 million account in review.
Sources said the re-view came just weeks after the agency requested a “significant increase” in compensation.
Joakim Gip, Ikea’s external communications manager, who is running the review, denied money was an is-sue.
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