Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In a departure from category advertising, Fricks/Firestone’s new television spot for
MacGregor golf clubs uses a rock jingle and aggressive humor to promote the client’s hand-manufactured irons.
Over scenes of golfers who drop, toss and otherwise abuse their clubs, a singer intones a litany of manufacturing gimmicks to a raucous beat: “I’ve been oversized, multimetalized/Nickel, copper and titanium tantalized/Techno-babble, tungsten-teased/Hollow-headed, graphite-shafted . . .”
As an angry golfer stalks off the course, the spot transitions into a visual reproduction of one of the current print ads in Golf magazine, featuring a MacGregor craftsman making the clubs by hand.
The print ads focus more specifically on the cachet associated with using craftsmen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in