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Mullen is proceeding as though funds will be allocated for a multimedia campaign to support the U.S. Department of Defense’s Joint Recruitment Advertising Program, ac cording to agency CEO Joe Grimaldi.
The final budget, however, remained in question at press time last week, and a Defense Department representative said no decision will be made on this year’s JRAP funding until mid-February. The department has been considering a proposal that would eliminate JRAP spending for 2002 to free up money for the war against terrorism (Adweek, Jan.
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