Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES — American Isuzu Motors Inc. has parted company with its creative shop of 11 years, Goodby, Silverstein & Partners, San Francisco, and awarded its $15 million-plus creative account to Malone Advertising, Akron, Oh., without a review.
A client rep termed the parting a “mutual decision” and said “our upcoming effort for the next year really needs to be retail focused. We were looking for an agency with much more retail specialization, which is not to say anything against the terrific brand work Goodby has done for us.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in