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LOS ANGELES — American Isuzu Motors has moved its media buying business to Interpublic Group of Cos. GM Mediaworks, New York, and its media planning to Bcom3’s GM Planworks, Troy, Mich., without a review, according to the company.
Incumbent Media Planning Group, New York, and its predecessor shop, SFM, had handled the business since 1991 and from 1982 to 1987 (In between, the business was at Della Femina, Travisano & Partners, Los Angeles). In 2000, the Japanese automaker spent $35 million-plus, per CMR.
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