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Goodby, Silverstein & Partners, which won Isuzu’s account more than a decade ago and recently brought back its smarmy spokes man Joe Isuzu, has parted ways with the client.
Malone Advertising in Akron, Ohio, picked up the $15 million account thanks to long memories and short budgets at the auto maker. The retail specialty shop, which claims about $9 million in annual revenue, replaced Goodby last week without a review. Malone worked with Isuzu for six months in 1991 as a transition between Chiat/Day and Goodby.
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