Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Aegis Group’s Isobar has added some search marketing muscle, naming Fredrick Marckini to the new position of chief global search officer.
He arrives at the agency from iProspect in Watertown, Mass., which he founded in 1996. Rob Murray, the company’s president, succeeds him there as chief executive. Isobar acquired iProspect in late 2004 for an estimated $50 million.
Marckini will lead teams in London and Boston that will staff a new Isobar global search unit. Their task is to roll out iProspect’s search engine and pay-per-click optimization tools across the Isobar network.
Nigel
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in