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ISM is looking to leverage Michael Jacobs’ experience with major brands and various media to help it more successfully compete for national accounts.
So said CEO Gary Leopold, who appointed Jacobs executive creative director of the 40-person Boston independent, a 19-year-old shop that specializes in travel and hospitality clients. Jacobs spent the last year at Boathouse in Dedham, Mass.
Jacobs, 44, succeeds Judy Austin, who left last month.
He is best known for his tenure at relationship-marketing shop Digitas.
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