ISM to Promote Emirates' Airline

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BOSTON Emirates Airline has enlisted ISM to help handle the U.S. launch of its service to North America.

Earlier in the year, Emirates tapped the New York office of Amsterdam-based agency StrawberryFrog for a TV project to promote its first class private suites on board its Airbus A340-500. That work is expected to break next month.

Boston-based independent ISM was awarded its assignment after a review of five undisclosed agencies; spending on the campaign is expected to exceed $5 million, the agency said.



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