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Irma S. Mann, Strategic Marketing has named Janet Eason senior vice president and director of account planning and media services. Alan Casucci has joined as vice president and director of marketing.
The appointments were made to support ISM’s goal of becoming a stronger independent player regionally and to strengthen its credentials as a travel and hospitality marketing shop nationwide, said Gary Leopold, CEO and president of the 70-person agency in Boston.
Eason and Casucci are charged with helping ISM target clients larger than those in the $3-6 million range, which currently make up most of the agency’s roster, Leopold said.
Eason joins from Arnold’s operations in Virginia, where she was director of marketing and media services and oversaw the Virginia Lottery and Coalition on Organ Tissue Donation accounts.
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