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BOSTON If an ad campaign from ISM proves successful, fall foliage meccas in Vermont and New Hampshire may soon have some competition from The Sagamore, a year-round resort on Lake George in upstate New York.
Signed in May as The Sagamore’s primary ad agency, ISM has launched a print-based campaign that attempts to position the resort as a luxurious alternative to northern New England’s better-known fall foliage destinations. The goal is to drive business from key markets such as Boston, New York and Philadelphia.
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