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BOSTON Travel specialty shop ISM has made several recent key additions in its creative department under Bob Minihan, who joined the agency in November as executive creative director.
Sandi Quatrale has come aboard as associate creative director, working for Boston-based ISM’s newest client, Emirates Airlines, a carrier based in Dubai. Quatrale had been with New York’s Margeotes|Fertitta + Partners, overseeing efforts for Bombay Sapphire Gin and Godiva Chocolatier.
J.P. Smith has joined ISM as studio art director to work primarily on American Express.
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