ISM Adds Creative Talent

BOSTON Travel specialty shop ISM has made several recent key additions in its creative department under Bob Minihan, who joined the agency in November as executive creative director.

Sandi Quatrale has come aboard as associate creative director, working for Boston-based ISM’s newest client, Emirates Airlines, a carrier based in Dubai. Quatrale had been with New York’s Margeotes|Fertitta + Partners, overseeing efforts for Bombay Sapphire Gin and Godiva Chocolatier.

J.P. Smith has joined ISM as studio art director to work primarily on American Express. He had held a similar position with crosstown shop Arnold, working on Volkswagen. Janice Habermehl becomes the agency’s director of creative services, with responsibility for the ISM’s traffic and production departments. She has held related posts with several Boston-area shops, including Arnold, Ingalls and Pamet River Partners.

Also joining ISM: Nora Woolwine from Devine & Pearson in Quincy, Mass., as senior production manager, and Sara Bloomrose from Market Masters Legal in Northhampton, Mass., as assistant traffic manager.

—Adweek staff report