Isdell to Succeed Daft as Coke CEO

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK E. Neville Isdell has been named chairman and chief executive of Coca-Cola, the company said on Tuesday. Isdell will succeed Doug Daft, who announced his intention to retire from Coke in February.

The company’s board of directors selected Isdell after several high-profile executives from outside Coca-Cola publicly took themselves out of the running in recent weeks. Isdell begins his new job in “early summer,” Coke said.

Coke president and COO Steve Heyer was the only internal candidate and sources have said he would leave the company this year if he didn’t get the top job.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in