Iris Worldwide is moving global CEO Ian Millner to Asia this summer as part of its new direction to focus on Southeast Asian markets.
The markets include Indonesia, Vietnam, Malaysia, Singapore, Thailand, India, Australia and China. He will be based in Singapore.
Millner (pictured) will remain heavily involved in all aspects of client business globally, spending time in all regions and working closely on key accounts such as Sony Ericsson, Barclaycard, Shell, Hertz and Adidas.
Further investment is planned in markets like China and Indonesia, according to the agency, which currently has 17 offices across 10 countries.
The move follows the recent appointment of management teams for China, Asia, Europe and the Americas.
Paul Bainsfair will continue to lead European operations as regional CEO; David King will lead the new China region; Stewart Shanley — the joint global CEO and co-founder — will focus on the Americas; and Josh Thomson, former CEO of iris Concise, will focus on Asia-Pacific.
The agency is based in London. It has come on strong in recent years and gained something of a reputation as a European hot shop, offering both solid creative execution and strategic counsel.