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IQ Television Group has been called in to fine-tune television and radio advertising in a closely fought mayoral race here.
The Atlanta shop will launch a dozen 30-second television spots and as many as 24 radio commercials supporting city councilman Rob Pitts’ bid to succeed Bill Campbell as mayor.
Pitts and former city administrator Shirley Franklin are said to be running neck and neck just two weeks before the election.
“Originally, we were asked to conceive, write and produce radio spots,” said IQ president Tony Quin.
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