Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As Internet access and computer skills become crucial for students, trading them for ad space doesn’t seem as alarming as it did when Chris Whittle introduced his Channel One service in 1989.
Or so it seems as San Ramon, Calif.-based ZapMe Corporation prepares to launch a satellite-based computer network for schools on Wednesday. The company has more than 100 schools in 12 states signed up, and a long waiting list.
ZapMe will provide the complete infrastructure for middle and high school computer labs free in return for selling advertising space in a window on its proprietary Web browser.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in