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Kate Everett-Thorp, a prominent new media executive at CNET has resigned to start a new media advertising agency, leaving the online publisher to reorganize its marketing department.
Everett-Thorp, who joined CNET, San Francisco, three years ago as vice president, crusader and advertiser programs, left the company last month to launch Lot 21, of which she is president and chief executive officer.
“I left to take it a step further in the interactive advertising arena,” said Everett-Thorp, whose position at CNET centered on helping agencies create online campaigns for their clients.
Everett-Thorp described Lot 21 as an “interactive advertising agency,” but declined to offer details about the size of the shop.
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