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In preparation for the registration of its millionth member, Sony Online Ventures and its advertisers are giving away one million frequent flier miles, one million seconds of free long distance service and, from Web newcomer Tic Tac, one million pearly white mints.
With its first Web site under construction, Italian candy confectioner Ferrero is trying its hand at online promotions with its participation in the “Million Member Countdown,” which kicks off later this week. Jennifer Dwork, senior brand manager at Tic Tac Mints, Somerset, N.J
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