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Players INC, the for-profit marketing arm of the National Football League players’ union, has hired Think New Ideas, New York, as its interactive agency of record. In so doing, Think will do for Players INC what it did for the Major League Baseball Players Association: build a Web site that generates exposure for NFL athletes and, equally as important, revenue streams in the form of advertising and content syndication packages.
But unlike its baseball counterpart, Players INC will launch its new site next month with significant sponsor support, primarily from Wilmington, Del.-based
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