IQ News: Stats – Dot.com Advertisers Hit Bullseye With Valentine’s Day Banners

The offline ad blitz–hawking everything from roses to chocolates and diamonds–during the weeks leading up to Valentine’s Day is notorious for treacly sentimentality. While the color scheme of many Valentine’s Day-themed banner ads featured a decidedly rosy glow, there was a refreshing touch of humor and direct sales pitches along with the obligatory hearts and flowers.
Of the banner ads that achieved the most impressions during the week of Feb. 7, as reported by Seattle-based Web measurement firm AdRelevance, the top dog by far was the banner for pets goods e-tailer PETsMART.com.
When total number of impressions are combined, the top five ads delivered nearly 200 million impressions on sites as far-flung as About.com and Ask Jeeves to XOOM.com and ThingWorld.com. –Kipp Cheng
Top Sites, Females 55+
augUST 1999
SITE females
AARP.org 19.3%
Family History.com 12.7%
Macys.com 11.4%
Regards.com 11.1%
Familysearch.org 9.9%
Intelihealth.com 9.7%
BHG.com 9.3%
EPFL.ch 9.0%
Ancestry.com 8.9%
Rootsweb.com 8.6%

octOBER 1998
SITE females
Genealogy.org 16.2%
Cyndislist.com 12.8%
Ancestry.com 10.7%
Rootsweb.com 10.4%
Worldvillage.com 10.3%
Suggestthis.com 9.4%
Goldenpalace.com 9.3%
Zing.com 8.7%
IPL.org 8.6%
Worldnetnow.net 8.6%


Top 10 E-Commerce Gainers

average daily unique visitors (000s) week-to-Week
SITE 3-Week Avg. week Ending Nov. 14 % Growth
Vitaminshoppe.com 63 275 337.0
Toysrus.com 77 245 219.8
Shopnow.com 60 137 125.9
Buy.com 122 239 95.6
Etoys.com 123 221 79.0
Cheaptickets.com 42 75 78.4
Kbkids.com 51 77 51.2
Beyond.com 63 90 43.0
Netzip.com 53 76 42.6
Cdnow.com 180 243 35.