Tickets.com, the Costa Mesa, Calif.-based e-commerce site that offers tickets online to entertainment and sporting events, today will name former Sprint vice president of marketing Tim Kelly as executive vice president and chief marketing officer. Kelly will oversee all of the site’s marketing activities, including advertising and public relations, and will be responsible for integrating the company’s ticketing software with the front-end business of selling tickets online. Tickets.com provides back-end, proprietary ticket inventory management software tools to its vendors.
Thomas Gimple, president and CEO of Tickets.com, said that Kelly brings “strong expertise in branding initiatives” to his new post at Tickets.com. “Tim’s experience with business-to-business as well as consumer outreach will serve us well,” he added.
In leaving Sprint, Kelly joins the growing ranks of executives, such as eBay’s Brian Swette and E*Trade’s Jerry Gramaglia, who have jumped ship from a traditional marketer to enter the Internet arena. Kelly said he was attracted to Tickets.com’s unique business model and the opportunity to work with new technology.
“From a marketing perspective, technology is enabling huge changes,” said Kelly. “And e-commerce-driven companies are at the cutting edge of some of the new marketing disciplines that are emerging.” Kelly claims that Tickets.com has already established relationships with over 4,000 venues around the world. “Our relationships provide a very large footprint for us. We enable these venues to begin to sell tickets via the Internet through our site,” he said.
Tickets.com’s convenient one-stop-shopping approach–offering tickets to a wide variety of entertainment and sporting events–assures users that if the ticket they desire is not available directly through the site, Tickets.com will redirect users to sites that have the appropriate ticket.
Last month, Redwood City, Calif.-based Excite Home made a strategic investment in Tickets.com, with added distribution of the Tickets.com site as part of the deal. Kelly said that beyond broadband scalability, the company is exploring distribution through outlets such as wireless devices and kiosk terminals. But for now, he said, Tickets.com will focus on its core business of selling tickets via the Web. “As technology evolves,” he added, “then our distribution outlets will evolve.”
Tickets.com has exclusive online ticket vending contracts with a number of domestic venues, including Las Vegas’ Thomas & Mack Center/Sam Boyd Stadium, Oakland Coliseum and the Kennedy Center for the Performing Arts in Washington, D.C.