A new player is joining the online sports huddle today as SportsHuddle.com, a network of high school sports-oriented sites, announced a content partnership with the NFL high school football site, NFLHS.com.
The St. Louis, Mo.-based SportsHuddle will provide New York-based NFLHS with articles on topics such as football health and fitness, coaches and news. In turn, NFLHS.com will provide SportsHuddle.com with content including weekly NFL player spotlights focusing on pro players’ high school experiences.
There is no revenue involved in the deal, according to Matt Coen, CEO of SportsHuddle. “This allows NFLHS.com to get access to some of the best content on the Internet around high school football,” Coen said.
As part of the agreement, NFLHS.com will use SportsHuddle.com’s high school football scores and statistics.
Coen said his site, founded in September 1998, supplies scores from 2,000 of the 22,000 high schools around the country. “This is an audience that is difficult for marketers to reach. We provide advertisers and marketers a national platform to reach high school athletes,” Coen said. The company’s revenue comes from advertisers and e-commerce on the sites.
The SportsHuddle.com network is a partnership with national newspapers, including the Scripps chain of 18 daily newspapers. “We provide them with our statistical publishing system; the newspapers can just enter the scores,” said Coen. “The system serves both online and the print product.” n
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