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SonicNet, the New York-based alternative music Web site owned by TCI Music, is building on its success in Webcasting live events. Starting today, the site will distribute a live feed from the San Francisco-based Beta Lounge. For the first two months, the lounge will be sponsored by Absolut Vodka, which has been extending its alternative brand positioning onto the Net.
Beta Lounge, an independently owned electronic music site, will be integrated onto SonicNet’s live entertainment area called The Station.
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