IQ News: Saatchi Units Dial Up Telecom Biz

Three interactive units of Saatchi & Saatchi have jointly pitched, and won, a three-year assignment from New Zealand Telecom. In so doing, the three divisions–Saatchi Vision in London, Darwin Digital, based in New York and Saatchi & Saatchi Interactive Pacific, based in Torrance, Calif.–prevailed over local Web developers and financial services firm KPMG Peat Marwick to win the business. The assignment will be coordinated out of Saatchi & Saatchi Wellington, which also has the traditional advertising agency of record account from the client.
The assignment involves redesigning the current site’s interface and setting in place an infrastructure that will ultimately handle online transactions between New Zealand Telecom and its customers.
The tripartite effort was headed up by Mary Doan, Saatchi worldwide director of client service applications. Bringing these various resources together is noteworthy because of this year’s formation of Saatchi Vision and Darwin Digital, two entities that were to operate distinctly from Saatchi & Saatchi Interactive Pacific. That office, which services Toyota, elected not to become part of Darwin Digital. “If we’re going to stand for the best, we have to go beyond our borders and be flexible,” said Doan.
The account team is being led by Alan Segal, interactive creative group head of Saatchi & Saatchi Interactive Pacific, and Rodger Raderman, associate creative director of Darwin Digital. In addition to launching the Web site, Segal and Raderman are expected to establish a new media group for Saatchi & Saatchi Wellington.–Laura Rich