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Despite the steady decline of clickthrough rates, plain-vanilla banner ads continue to dominate the online advertising landscape. According to Web measurement and research firm AdRelevance, an average of 6,000 new banners are introduced each week.
In the past year, a number of banner ads featuring the same attractive, unnamed woman began appearing in ads hawking everything from network servers to diarrhea medicine. The model’s image came from royalty-free stock photography.
“This woman in particular we’ve seen so many times.
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