Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Rich media advertising creator Unicast Communications has signed on with ad network Engage Technologies to serve Unicast’s rich media “superstitial” advertising across Web sites subscribing to the Engage network.
Unicast’s superstitials are rich media ads that can be authored in a variety of creative formats, including Macro-media Flash animation. Unlike existing, streaming-media interstitial and pop-up advertising schemes that interrupt Web surfers as they visit sites, a superstitial ad pre-loads in its entirety in the background during surfing idle periods.
The first superstitials using Engage’s ad-targeting solutions are expected to roll out in first quarter 2000 and will use Engage’s profile-driven ad technologies and database of 35 million-plus anonymous user profiles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in